Kleenex
Art Director / Graphic Designer / Copywriter
Boost Kleenex sales and brand loyalty by creating an emotional connection with young adults.
Young adults (18-30) frequently navigate a wide range of emotions in their daily lives, making facial tissues an essential and trusted companion.
Kleenex is there for you in every moment.
This campaign uses black-and-white photography to highlight the emotional journey of a single character, capturing her authentic expressions to create a deep connection with the audience.
To emphasize that Kleenex is a trusted companion through everyday emotions, we created the Kleenex Photobooth, installed in a shopping mall for direct audience engagement. Participants are invited to step in and express a range of feelings. After the shoot, each person receives a printed photo and a free pocket tissue as a tangible reminder of the brand’s emotional support.
By encouraging users to share their experiences with campaign hashtags, this activation also aims to spark organic conversation and visibility on social media.
