Director, Editor
Create a promotional video for Pageant Contest candidate Naomi Inoue to showcase her personality and convey her message for the competition.
Centered around the message 'Be yourself,' the video captures Naomi’s journey of self-expression. Through bold fashion choices, she discovers her unique style and steps confidently into the vibrant streets, embracing the identity she’s shaped along the way.
At the time, pageant culture in Japan largely revolved around a traditionally “kawaii” (cute) and feminine beauty ideal. In contrast, I saw her cool fashion sense and natural presence—shaped by her international background—as a unique strength that set her apart from the other finalists. By intentionally emphasizing her individuality, the video aimed to differentiate her from conventional pageant portrayals while creating a sense of relatability and empowerment, particularly for female audiences.
