ADL CROSS
(A dance crew of alumni of Aoyamagakuin University in Japan)
Graphic Designer
Design brochures for a dance event that aligns with the concept and worldview of the show. The client also requests a sand timer-shaped die-cut design on the cover page.
The design of the brochure is crafted based on the client’s event concept — a hotel manager and three guests are guided to "HOTEL Re: Wind," a place where you can go back in time at the cost of how long you choose to time travel.
To fulfill the client's requests, I developed a design in which the die-cut on the cover reveals part of the next page, forming a complete hourglass shape when viewed together. The next page features the hotel entrance along with Japanese text meaning “Welcome to HOTEL Re: Wind.” These compositions and visual flows naturally draw the audience into the narrative world of the show and augmented their anticipation for the performance.
QR codes were subtly integrated into the back cover, blending functionality with design.
The final product was delivered on time and 3,000 copies were successfully distributed to the audience. The brochure received highly positive feedback from both the audience and the client.
